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Providing the true value of Big Data to consumers and clients.

Company Outline

Company Name Loyalty Marketing, Inc.
Founding Date December 1, 2008
Service
  • Point Service
  • Marketing Service
President Tsuyoshi Hasegawa
Capital 2.4 billion yen
Shareholders
  • Mitsubishi Corporation … 42.37%
  • Lawson, Inc. … 20.00%
  • Recruit Holdings Co., Ltd. … 15.00%
  • Japan Airlines Co., Ltd. … 15.00%
  • The Bank of Tokyo-Mitsubishi UFJ, Ltd. … 5.00%
  • Geo Holdings Corporation … 2.63%
Address Ebisu First Square 7F, 1-18-14 Ebisu, Shibuya-ku, Tokyo, 150-0013 Japan
URL http://www.loyalty.co.jp
Group company dmi, Inc.

Corporate History

2008 Dec. Loyalty Marketing, Inc. (“LM”) was founded.
2010 Mar. LM started the Coalition Loyalty Program "Ponta", with 20 million members and 17 alliance partners.
2014 Apr. LM announced that it has formed a strategic capital and business alliance with Recruit Holdings Co., Ltd.
  Jun. LM announced that it has made a strategic investment in Showcase Gig Inc.
  Nov. LM announced that it has formed a strategic capital and business alliance with Japan Airlines Co., Ltd.
    LM announced that Lawson, Inc. has agreed to underwrite capital increase of new shares issued by LM.
    LM announced its expansion of the Coalition Loyalty Program "Ponta" to Indonesia in 2015.
  Dec. Eastern Integrated Marketing, Inc. (”EIM”) launched the Coalition Loyalty Program "得易Ponta" in Taiwan under the license and consultation of LM.
2015 Mar. Amount of Ponta members reached 1 million in Indonesia.
  Jun. Amount of 得易Ponta members reached 1 million in Taiwan.
  Dec. Amount of Ponta members reached 7 million in Indonesia.
    Launched a smart phone based international point program service for Taiwanese visitors to Japan.
    LM obtained 100% shares of dmi, Inc.

Global Operations

Indonesia https://www.ponta.co.id/
Taiwan https://www.ponta.com.tw/

Coalition Loyalty Program "Ponta" Data

Service Launch Date March 1, 2010
Amount of Members 84,070,000 people (as of October 31, 2017)
Amount of Partners 113 (as of November 1, 2017)
Amount of Partner Brands 161 (as of November 1, 2017)
Amount of Partner Stores 170,000(as of May 1, 2017)
Official Website URL http://www.ponta.jp

Access Map

Address Ebisu First Square 7F, 1-18-14 Ebisu, Shibuya-ku, Tokyo, 150-0013 Japan